Major fundraising campaign

Let’s Ramp up the movement: let’s raise $10 million to get Canadian girls moving!

Funds raised through our major fundraising campaign—with a target of $10 million by 2021—will be used to help us grow our organization through the completion of certain key initiatives. Note that FitSpirit must currently limit the number of participating schools due to structural constraints in the face of current demand.

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FitSpirit’s growth is contingent on the completion of the following projects:

  1. Implementing technological tools to streamline activities, ensure an optimal experience and cut operational costs;
  2. Developing FitSpirit activity implementation support documentation for new and existing communities and organizations, and to expand our offering;
  3. Commissioning a study to be carried out by recognized academic researchers to gauge the impact FitSpirit has on girls (physically, psychologically, etc.) and their communities.

Amount raised to date


As part of its major fundraising campaign, FitSpirit thanks its partners Sprinter, Runner and Jogger for their generous support.

Sprinter Partners ($1,000,000 +)

Scotiabank (video to come)

Runner Partners ($500,000 to $999,999)
Jumpstart (video to come)

Jogger Partners ($250,000 to $499,999)
BMO Bank of Montreal (video to come)
Maple Leaf Sports & Entertainment Ltd. (video to come)
Molson Foundation (video to come)
National Bank of Canada (video to come)
TFI International Inc. (video to come)



Montreal Campaign Cabinet

Geneviève Fortier
Senior Vice-President Distribution
SSQ Insurance
Diane Giard
Executive Vice President, Personal and Commercial Banking
National Bank
Lise-Anne Amyot
Vice President, Remote Sales and Services
National Bank
Louis-Philippe Carrière
Chief Financial Officer
Nicolas Chevalier
Pembroke Private Wealth Management
Claudine Labelle
Founder and President
Diane Lafontaine
Assistant Vice President, Marketing and Communications
Sun Life Financial
Stéphane Lespérance
Executive Vice President, Eastern Canada
Steeve Robitaille
Chief Legal Officer, Executive Vice President, Merger and Acquisitions
David Savard
Managing Director - Head of Merger and Acquisitions and Financial Sponsors
National Bank Financial

Toronto Campaign Cabinet

David Hopkinson
Chief Commercial Officer
Gillian Rilley
Executive Vice President, Canadian Commercial Banking
Fayeanne Beattie
Chief Financial Officer
AON Risk Solutions
Paul A. Boniferro
National Leader
McCarthy Tetrault
Lisa Kimmel
President and CEO
Edelman Canada
Bob Macdonald
President and CEO
Bond Brand Loyalty
Lisa Ritchie
Senior Vice-President & CMO
Sun Life Financial