Spokepersons

The FitSpirit’s spokepersons are three women of influence that work together to raise FitSpirit’s profile from coast to coast and increase public awareness of the problem of teenage girls dropping out of sports. Each of them put a face to one of FitSpirit’s three calls to action: Participate (Sophie Grégoire Trudeau), Get Involved (Tessa Virtue) and Give (Claudine Labelle).

Claudine Labelle

Photo credit: Vanessa Cyr Photographie

Claudine Labelle, President and Founder of FitSpirit 

Following a serious bicycle accident that ended her career as an elite cyclist, Claudine Labelle began to turn her attention toward the problem of teenage girls abandoning sport. Faced with this discouraging fact, Claudine made it her mission to work with girls who, to the detriment of their physical health and psychological well-being, give up on sport. In the spring of 2007, she founded FitSpirit. 

Today, after a journey filled with success and challenges, Claudine is recognized by her peers for her entrepreneurship and as someone who surpasses her limits. Surrounded by a community of inspiring and dedicated people, she has put in place visionary ideas and actions that allow teenage girls to live unforgettable moments as they take part in physical activity. It’s a winning combination that has allowed FitSpirit to make a positive impact on more than 150,000 girls since its founding.

In addition to the success of FitSpirit, Claudine regularly presents at various social entrepreneurship, health promotion, and networking events, and is involved in a wide range of committees, federations, associations and organizations.

Sophie Gregoire

Photo credit: Pierre Tison

Sophie Grégoire Trudeau, FitSpirit’s official spokesperson

"When I joined Fillactive in 2016 as the official spokesperson for the organization, I had one goal: to help young women grow their love of sports and cultivate self-love, too. That’s what Fillactive is all about. By encouraging young women to be active throughout their lives, Fillactive helps them nourish their confidence so they can face down any challenge. Because healthy girls means a healthy society.”

Intrepid and adventurous, Sophie is an enthusiast of many sports. She is also certified as a yoga teacher for both adults and kids. A passionate advocate for gender equality, Sophie Grégoire Trudeau has supported various causes, including adolescent self-esteem, rights and freedoms for women and girls, eating disorders and mental health. In addition to being the official spokesperson for Fillactive, she was named an Influencer for Women Deliver’s Deliver for Good campaign, is the ambassador for WE Well-Being, supports the Plan Canada initiative “Because I am a Girl,” and is an honorary Parks Canada guide for families.

Tessa Virtue

Photo credit: Renata Kaveh

Tessa Virtue, FitSpirit’s mentor 

It was at the age of six, while on a class outing, that Tessa Virtue put on skates for the first time. Three years later, while attending Canada’s National Ballet School, she made an important decision that changed the course of her life: she turned her focus to figure skating. Now 30 years old, Tessa Virtue is an Olympic champion and one of the most famous skaters in Canada.  

For this year’s FitSpirit mentor, physical activity has always been a source of happiness and enjoyment in addition to being an important driver for her confidence and self-esteem. As an athlete, Tessa knows from experience that being active can make a real difference in someone’s life, and she’s excited to share her experience and become a source of inspiration for young Canadian women.