Ad campaign

Join FitSpirit’s public awareness campaign and encourage girls to fall back in love with sports.

One out of two girls quit sports when they hit puberty, when exercise takes a back seat to friends, social media, school and physical changes.

Our cross-platform campaign encourages young Canadians to give sports another chance.

Join the conversation. Use our #sportsismybf and #fitspirit hashtags to share our video.

We appreciate your support!