On November 23, FitSpirit held a public launch event to kick off its first major fundraising campaign, “Let’s ramp up the movement.” A strong turnout of Montreal personalities was on hand to lend their support to FitSpirit’s mission and become agents of change for girl’s health.

On this day, FitSpirit founder and president Claudine Labelle took the opportunity to personally thank the members of the Montreal campaign cabinet and speak directly to the business community about the importance of the campaign, which aims to raise $10 million by 2021.

“Since it’s creation in 2007, FitSpirit has striven to be a change leader pushing Canadian teenage girls to be more physically active,” said Ms. Labelle. “In the last ten years, thanks our donors’ generous support, we have launched FitSpirit in various regions in Quebec and Ontario. But today, to set down a new path of growth and pursue our dream of inspiring larger numbers of girls from all over Canada, a major fundraising campaign is needed.”

Campaign co-chair Geneviève Fortier also took the floor to express her gratitude to major donors and announce that, thanks to their generosity, the FitSpirit campaign has already raised $6.3 million. These donations will help FitSpirit develop and implement high-tech tools to support its growth, and create materials to support schools adopting the FitSpirit approach. Ms. Fortier also had an important message for the business community: this vital work is far from over, and the involvement of and support of the entire community is more crucial than ever to achieve FitSpirit’s objective.

Special guests included Sandy Vassiadis of Saputo, FitSpirit’s leading partner, and Dimitri Girier of National Bank of Canada, both of whom were eager to share their reasons for proudly supporting FitSpirit.

A high point of the event came when FitSpirit’s three spokespeople took the floor. The emotion in the room was palpable as Claudine Labelle, official spokesperson Sophie Grégoire Trudeau, and this year’s patron Isabelle Charest shared their inspiring stories followed by the screening of three videos they recently filmed. One after another, they drive home the importance of the three FitSpirit community involvement themes: PARTICIPATE, GET INVOLVED, and GIVE. The videos will be an effective tool helping FitSpirit connect with and educate the largest possible number of people, inspiring them to join forces to foster the health, wellness and growth of Canadian girls. FitSpirit would like to thank its partner, Luminance Studio, which generously produced the videos which are now available on our YouTube channel:




The launch of FitSpirit’s first major fundraising campaign ended on a joyful note with the arrival of surprise guests: ten participating students from Pensionnat du Saint-Nom-de-Marie school in Montreal, who honoured us with their presence and, as a token of their gratitude and support, offered a FitSpirit effigy frame to attending donors. The room was also pleased to hear the story of one of these girls, Maeva Houle, who reported that since joining FitSpirit she has a renewed interest in being physically active.

To experience or relive memorable moments from the event, visit our Facebook page to view the photo album.

FitSpirit extends its warm thanks to its partner McKesson Canada, Sophie Grégoire Trudeau and Isabelle Charest, as well as the members of the Montreal campaign cabinet:

Campaign co-chairs

  • Geneviève Fortier
  • Diane Giard, National Bank of Canada


  • Lise-Anne Amyot, National Bank of Canada
  • Louis-Philippe Carrière, Saputo
  • Nicolas Chevalier, Pembroke Management
  • Diane Lafontaine, Sun Life Financial
  • Stéphane Lespérance, Aon Canada
  • David Savard, National Bank Financial
  • Steeve Robitaille, Stikeman Elliott
Major fundraising campaign “Let’s ramp up the movement”